Two weeks at a time, graded in public
Every cycle runs Monday to Sunday for a fortnight, sets its numbers before the measurement rather than after, and ends with a written grade. The retro gets published even when it is bad, because a scoreboard that only appears on good weeks is advertising.
Cycle 3
12 Oct to 18 Oct 2026 · 4 days leftOne product, one week. Default Alive gets ready to launch, and the players it already has get somewhere new.
Closed cycles
Every one with its retro-
Cycle 2 · 26 Sept to 09 Oct 2026
Three products, one loop each. Every key result grades a step of the loop: understand, first win, return. Arrivals are watched, not graded, until the loop holds them.
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Cycle 1 · 31 Aug to 13 Sept 2026
Instead of building outright, this cycle is focused on distribution, intercepting demand from existing audiences, and validating new hypotheses.
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Cycle 0 · 20 Aug to 30 Aug 2026 · graded 30 Aug 2026
An eighty-four day quarter, four scorecards and thirty-seven key results, closed at day 10 because the strategy underneath it changed.
Called early. Every key result that needed only code scored full marks; every key result that needed a stranger scored roughly zero.
How the grading works
A key result carries one clause, one number, and one date. If it will not fit in about twelve words it is usually two key results wearing one number, and at the grade date that becomes an argument rather than a score. Cycle 0 is the worked example: twenty-two of its thirty-seven rows broke the rule, and the compound ones turned out to be exactly the ones that could not be graded.
Each cycle gets one grade date and no mid-cycle target changes. Between grade dates the board moves daily and the thresholds do not move at all, which is the only thing that makes any of the numbers worth reading.
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