Italian
Live Is it working for real people?
This is the first time any of the Italian products has had deliberate work done on how it is found. The reason to believe it is worth doing sits one card down: a small app about pet medication converts above its category median on a listing nobody has ever touched.
Two of the three key results here are free. Their measurement windows were set weeks ago and close inside this fortnight whether anyone writes them up or not. Writing them up is the whole difference between an experiment and a habit.
I1 Work the store surface, not the reservoir
Last cycle this line carried three key results aimed at audiences that do not exist yet: a nightly newsletter with one subscriber, a live conversation room that needs someone present to run it, and a share loop that went 24, 5, 2, 2, 1, 0, 0. All three scored zero. They are retired. What is left is the surface that costs nobody's hours to keep working: search.
| # | Key result | Baseline | Target | Where it is |
|---|---|---|---|---|
| I1.1 | Store listing rewritten for search by 7 Sept | Never touched, on any platform | Shipped | Not yet read: Not started |
| I1.2 | Written verdict on the vocabulary test by 5 Sept | 2 external finishers, window pre-registered | Written | Measuring: In flight |
| I1.3 | Written verdict on the categories mode by 11 Sept | 3 external completions, window pre-registered | Written | Measuring: In flight |
What it looks like
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Occasional notes on what shipped and what the numbers said. No schedule, no marketing.