Pet Med Reminder
Live Is it working for real people?
The previous scorecard asked this app for 25 habitual users. That target is retired rather than missed: it was a growth headline for a product whose actual assignment is now measurement, and the arithmetic underneath it cleared only if everything upstream went perfectly.
On 28 August a real phone in Cerro Veronese went from install to a completed setup in 72 seconds, straight through the screen that most new users had been dying on. That is one person and not a rate. It is also the first time in the product’s life that the front door has been observed working.
P1 Run the App Store optimisation pass
This app converts at 4.72% from impression to download against a category median of 4.27%, with zero hours ever spent on its listing. Volume is the ceiling, not conversion: 614 impressions a month means even an excellent conversion rate yields under a hundred downloads. That makes the listing the cheapest lever anywhere in the portfolio, and the number it produces is what the top-level scorecard is blocked on.
| # | Key result | Baseline | Target | Where it is |
|---|---|---|---|---|
| P1.1 | 1.9.0 submitted with corrected screenshots by 3 Sept | The live screenshots carry a visible layout bug | Submitted | Measuring: 1.8.0 in review |
| P1.2 | Install-to-first-dose read for clean cohorts | 29% all time, and the first clean cohort is days old | Read | Not yet read: One data point, which is not a rate |
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Occasional notes on what shipped and what the numbers said. No schedule, no marketing.